Heads up! We’re winding down Briny Books V. 1 this week and going on a brief hiatus before our return in October with a brand new lineup of excellent fiction. If you’re subscribed to our newsletter, you’re going to find out FIRST when the new selections are announced and therefore get a head-start on our FREE DELIVERY DEAL (which will only be available for a limited time). See you in the Fall.
Whew! It’s not even been three weeks since the launch of Briny Books, but what a time it’s been. We had no idea what to expect when the project launched because we’re working with a new model of bookselling and learning as we go.
The Good News? Briny Books has been a success beyond our expectations. We’ve put these amazing titles on the radar of so many readers, made readers think about where they buy their books and why that matters, we know readers have purchased these books in-store at their own indie bookshops (including at Blue Heron and the amazing Forster’s Book Garden in Bolton, ON, who sent us a photo of their display) and best of all: we sold SO many books to readers across the country. Thank you to everybody who has supported this project.
The Bad News? We’ve sold SO many books to readers across the country…that funds to pay for free shipping have been exhausted. This is the best bad news ever, to be honest. But for small businesses like Blue Heron Books, using Canada Post is already prohibitive, and it’s not sustainable that they pay shipping costs that sometimes cost as much as the item being shipped.
So what to do? (We’re learning as we go, remember?)
We have decided to suspend the FREE SHIPPING option for Briny Books for now. We will continue to promote these titles, and encourage you to buy them at Blue Heron or Forster’s Book Garden, or to ask your local bookseller to order them if they’re not in stock already, or you can order online through our site with shipping charges now included. Some of our books are also for sale through the amazing indie book retailer All Lit Up.
And when Briny Books’ Fall Lineup makes its debut (in October!), we will once again have free shipping on our new titles, but for a limited time only—which is good encouragement to buy early.
Thanks for understanding, for continuing to support this project, and for everything you do to enliven book culture in Canada, whether by writing books, selling books, recommending books, blogging about books, and by reading books (which is the most important part!).
Have you read Helene Hanff’s epistolary memoir, 84 Charing Cross Road, the absolutely delightful story of her correspondence with London bookseller Frank Doel? Their relationship was forged over two decades as Doel sourced the obscure titles Hanff requested and sent them across the ocean to her home in New York City. Via “book mail,” special postal rates for sending books, which—alas—are no more… These days, mailing books is a costly endeavour, although a certain online retailer’s dominance has led to readers forgetting this fact, making us take begin to take “free shipping” for granted. But for a small business—like the one featured in Hanff’s book, like the independent bookstore you’ve got in your town—the cost is a big one, and one that under most circumstances they can’t afford to cover.
Which is why the FREE SHIPPING on #BrinyBooks titles is something we don’t take for granted at all, and I’m grateful to Blue Heron Books for making it work—in the same of making it as enticing as possible to get our great books in the hands of great readers.
And it’s true that one thing that hasn’t changed since Hanff’s book was published is how exciting it is to wait for—and get!—books in the mail.
Thanks to CBC Ontario Morning for having me on today to talk about Briny Books and our incredible inaugural selections. Listen again to the segment on the podcast here—I come on at 33.00.